Alfaparf Milano Color Wear Demi-Permanent Color

Unleash your creativity with Alfaparf, where you can express yourself through your preferred color and style using a wide range of salon-grade products. Alfaparf offers ultra-concentrated formulas to help you achieve vibrant, radiant color while keeping your hair healthy and strong. That’s why every second, on five continents, a woman walks out of a salon with Alfaparf Milano hair color. Indulge in the world’s #1 Italian salon brand and treat your hair to luxurious keratin treatments, premium shampoos and conditioners, and more.