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#1 haircare oil in the US
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committed to ongoing sustainability-focused improvements
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nourishing hair care, skin care, and hair color collections
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luxurious beauty products that inspire confidence and empower individuality.
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Moroccanoil was founded by Carmen Tal after she experienced a hair transformation from the use of argan oil during her travels. Inspired by this, the brand introduced its signature product, the Moroccanoil Treatment, which launched a worldwide fascination with oil-infused haircare. Moroccanoil products are known for their quality, effectiveness, and the brand's commitment to using premium ingredients, particularly argan oil. They stand for innovation, passion, and education, empowering stylists with cutting-edge solutions for beautiful, healthy hair.