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PRAVANA is the creative color category innovator with its award-winning VIVIDS collection. Introduced over 14 years ago, VIVIDS now has the industry’s largest semi-permanent creative color offering with over 32 intermixable shades.


































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GET TO KNOW
PRAVANA
Pravana is a leading professional hair care brand renowned for its innovative and high-quality products. Committed to ethical beauty, Pravana ensures all products are 100% vegan, cruelty-free, and free from sulfates, parabens, and gluten. Their ChromaSilk hair color line offers vibrant, long-lasting results, empowering stylists and individuals to express their unique style while maintaining hair health. Pravana's dedication to sustainability and education sets them apart, providing eco-friendly formulations and extensive resources for hair professionals.




High-Quality Ingredients

Color Certification Program

Silk & Keratin Infused

Color Longevity and Vibrancy

High-Quality Ingredients

Color Certification Program

Silk & Keratin Infused
